FarmToCup

Dashboard

Cumulative unit economics for farmtocup.ae

Total Revenue

AED 16,019

5 months

Gross Profit

AED 9,337

58.3% margin

Nett Profit

AED -436

-2.7%

Units Sold

269

80.9 kg coffee

Marketing Spend

AED 7,624

ROAS

2.10x

CAC: AED 57

AOV

AED 120

Total COGS

AED 6,682

Revenue & Profit by Month

Dec 2024Jan 2025Feb 2025Mar 2025Apr 2025-15000150030004500
  • Revenue
  • Gross Profit
  • Nett Profit

Margins & CAC % by Month

Dec 2024Jan 2025Feb 2025Mar 2025Apr 2025-25%0%25%50%75%
  • Profit Margin
  • Nett Margin
  • CAC %

Monthly Comparison

MetricDec 2024Jan 2025Feb 2025Mar 2025Apr 2025Cumulative
RevenueAED 4,389AED 4,340AED 3,043AED 2,349AED 1,898AED 16,019
COGSAED 1,789AED 1,884AED 1,280AED 987AED 742AED 6,682
Gross ProfitAED 2,600AED 2,456AED 1,763AED 1,362AED 1,156AED 9,337
Profit Margin59.2%56.6%57.9%58.0%60.9%58.3%
ShippingAED 694AED 625AED 365AED 365AED 260AED 2,309
MarketingAED 2,615AED 1,706AED 1,510AED 992AED 801AED 7,624
ZiinaAED 164AED 161AED 109AED 92AED 70AED 596
Secondary Rev.AED 288AED 126AED 144AED 90AED 108AED 756
Nett ProfitAED -586AED 90AED -77AED 4AED 133AED -436
Nett Margin-13.3%2.1%-2.5%0.2%7.0%-2.7%
ROAS1.68x2.54x2.02x2.37x2.37x2.10x
CACAED 65AED 47AED 72AED 47AED 53AED 57
Units Sold8270453339269

Product Performance (Cumulative)

Click a product to see variant breakdown

ProductMarginUnitsRevenueCOGSProfit
Brazil Cerrado3 sizes
53.8%60AED 3,996AED 1,847AED 2,149
Guji Premium3 sizes
55.7%62AED 3,115AED 1,380AED 1,735
Guji Anaerobic2 sizes
62.3%30AED 1,440AED 543AED 897
PNG2 sizes
71.2%26AED 1,290AED 371AED 919
Coconut2 sizes
49.2%20AED 1,199AED 609AED 590
Winter Combo
64.6%15AED 1,185AED 420AED 765
Banana2 sizes
49.2%14AED 844AED 428AED 416
Sugarcane Decaf2 sizes
49.2%13AED 824AED 418AED 406
Tamara2 sizes
79.2%17AED 718AED 149AED 569
Smoky
59.6%5AED 495AED 200AED 295
Vday Combo
64.1%1AED 379AED 136AED 243
Luna2 sizes
88.9%3AED 297AED 33AED 264
Starter Brew Kit
38.0%3AED 237AED 147AED 90