FarmToCup

Dashboard

Cumulative unit economics for farmtocup.ae

Total Revenue

AED 12,894

4 months

Gross Profit

AED 7,508

58.2% margin

Nett Profit

AED -406

-3.1%

Units Sold

215

64.2 kg coffee

Marketing Spend

AED 6,191

ROAS

2.08x

CAC: AED 58

AOV

AED 121

Total COGS

AED 5,386

Revenue & Profit by Month

Dec 2024Jan 2025Feb 2025Mar 2025-15000150030004500
  • Revenue
  • Gross Profit
  • Nett Profit

Margins & CAC % by Month

Dec 2024Jan 2025Feb 2025Mar 2025-25%0%25%50%75%
  • Profit Margin
  • Nett Margin
  • CAC %

Monthly Comparison

MetricDec 2024Jan 2025Feb 2025Mar 2025Cumulative
RevenueAED 4,389AED 4,340AED 3,043AED 1,122AED 12,894
COGSAED 1,789AED 1,884AED 1,280AED 433AED 5,386
Gross ProfitAED 2,600AED 2,456AED 1,763AED 689AED 7,508
Profit Margin59.2%56.6%57.9%61.4%58.2%
ShippingAED 694AED 625AED 365AED 174AED 1,858
MarketingAED 2,615AED 1,706AED 1,510AED 360AED 6,191
ZiinaAED 164AED 161AED 109AED 43AED 477
Secondary Rev.AED 288AED 126AED 144AED 54AED 612
Nett ProfitAED -586AED 90AED -77AED 167AED -406
Nett Margin-13.3%2.1%-2.5%14.9%-3.1%
ROAS1.68x2.54x2.02x3.12x2.08x
CACAED 65AED 47AED 72AED 36AED 58
Units Sold82704518215

Product Performance (Cumulative)

Click a product to see variant breakdown

ProductMarginUnitsRevenueCOGSProfit
Brazil Cerrado3 sizes
53.8%48AED 3,120AED 1,440AED 1,680
Guji Premium3 sizes
56.0%50AED 2,275AED 1,000AED 1,275
Winter Combo
64.6%15AED 1,185AED 420AED 765
PNG2 sizes
71.0%22AED 1,175AED 341AED 834
Guji Anaerobic2 sizes
62.2%24AED 1,170AED 443AED 727
Coconut2 sizes
49.2%17AED 1,092AED 554AED 538
Banana2 sizes
49.3%12AED 804AED 408AED 396
Sugarcane Decaf2 sizes
49.3%11AED 737AED 374AED 363
Tamara2 sizes
78.7%9AED 423AED 90AED 333
Vday Combo
64.1%1AED 379AED 136AED 243
Luna2 sizes
88.9%3AED 297AED 33AED 264
Starter Brew Kit
38.0%3AED 237AED 147AED 90